NOTE: This post has become highly popular due to it’s detailed documentation of how Yaari.com abuses internet users. Also, here is an update.
Yaari.com is an intrusive website and I’m not the first to be complaining about it (see below). But I need to express my view towards it, even if just to make up for all the shameless Yaari.com invites that have been sent in my name.
I have never felt so abused by a social networking site. I have joined many of them in the past. I’ve had wonderful experiences with Orkut and Yahoo 360. LinkedIn and Facebook have been cool and useful. Sites like Hi5, Xuqa, and Tagged were useless, but I still have profiles there. I never felt annoyed by them. I did feel a bit annoyed by Fanbox, because of all the emails it kept sending me from people I didn’t know. So I just deleted my account and asked to stop receiving emails. All done, no hard feelings.
But then Yaari.com came along. I started getting invites in my inbox. After so many social networks, the natural reaction was “just another social network, I have no time or no use for it”. So i ignored the invites like I do for many other social networks. But then the number of invites started to increase to an unusual level. It was when I started getting Yaari.com invites from serious people who never send me such invites that I thought maybe this is something different. Then came the invite from one of my professors! That was it, I had to see what this site was all about.
So I accepted an invite and went to the Yaari.com homepage. Everything seemed normal at first. I was asked for some personal info. In line with recent trends in social networking sites, the info I needed to enter to get started was minimal. There was the usual “I agree” check box. Who reads those?! Check. Next I had to click on “Create my account”. Ok, everything is fine up to now, what do we have on the next page? A place to enter my Gmail login information. I never liked this feature in social network sites, but they are very common now. It’s supposed to help make inviting friends easier by importing their email addresses from your Gmail or Yahoo or Hotmail etc. Since I don’t like to bother my contacts with invitation emails, I usually skip this step.
Ok so let’s skip the step. Umm, let’s see, where is that “skip this step” button…THERE IS NONE. I scanned every pixel on every possible page and there is none. This is especially annoying since they DO have a “skip this step” button for another step (importing profile info from Orkut). But it is impossible to skip this step! Ok so now I’m starting to get very very annoyed. I will not tolerate such intrusiveness. I moved the mouse towards the x mark on the top right corner of the window… but then I remembered all the invites… and I was also a bit curious…
I know what I’ll do, I’ll enter the login info, and then I’ll tell it not to invite anyone. Sounds like a plan. I entered the login info and on the next page I got what I was expecting: a list of the email addresses in my Gmail address book with check boxes to indicate which ones I want to invite. Ok so I’ll just uncheck everyone. But there are A LOT of emails in my address book. Usually there is an “uncheck all” button to help out though…let’s see…again THERE IS NONE. Again, this is especially infuriating because THERE IS a “check all” button!!
Still, my contacts shouldn’t have to be bothered just because I don’t have the patience to uncheck all these boxes. So even though i was very angry, I took the time to patiently uncheck each and every check box. It seemed like FOREVER until I was done. Ok, finished, everybody unchecked. So no one should be invited now. Ok so what do I do now? How do I go to the next step? There is only one button to press: Send Invites. Ok I’m willing to press it since I have made sure that none of my contacts are checked. Click. Done. Finished. My profile is all set up and now I’m a member of Yaari.com.
So what’s so special about it? NOTHING. Not only that, it seems to be more useless than the most useless sites I’ve encountered. But uselessness is no problem. I’ll just leave.
If Yaari.com was just normally annoying, I would forgive it for not including the “uncheck all” or even the “skip this step” button. I would have never looked back. No hard feelings, no bloodshed.
But then I checked my email a few hours later. I have a ton of “invitation accepted” notifications, and a bunch of inquiring emails from friends and family who know that I’m not the kind of person to just send any invite. “What?! Another social network?!”, “Mohammad! Of all the people, YOU should know better!”, “What’s this Yaari thing, Moh?”, etc.
WHAA…?! I was left dumbfounded. Everyone, EVERY SINGLE EMAIL ADDRESS in my address book had received Yaari.com invites from me. People I don’t even know, people I don’t even like, people that are not even people, emails of organizations, emails of colleagues, professors, bosses, clients, academics and professionals from around the world, ANYONE whose email was for some reason in my Gmail address book, had received a Yaari.com invitation from yours truly! These email addresses include Ph.D. admissions offices of all the universities I applied to (Harvard, INSEAD, UCLA, McGill, York, etc.).
This is just plain absurdity. Yaari.com has played with my reputation. It has abused me and my contacts. The reason I was getting so many invites was that my friends had also been abused. Unfortunately, I can’t make any legal compaints, because that “I agree” thing that I didn’t read states that:
By registering for the Yaari website…a member agrees to the Terms of Service and consents to allow Yaari to automatically send an email from the member to member’s contacts, encouraging member’s contacts to register for the Yaari website.
And there is no mention of the check boxes I spent so much time clearing. Apparently those were just decorations. So Yaari has also abused my time and effort in unchecking them all to no avail.
Legally, I agreed to the terms of service, and so I have no legal rights to complain. But what Yaari.com has done to me and is doing to others is just plain unethical. It has abused the trust that so many other responsible and ethical websites had built in us through their reasonable terms of service.
I think Yaari.com has crossed the red line. This is too much. Too intrusive. I’m infuriated and I will do my best to let everyone in the world know what low ethical standards this site has. I’m not alone. People have been complaining about Yaari (For example here, here, and here). I have deactivated my account on Yaari and I encourage everyone to boycott the site.

i am have the same problem here… first i ignored the invitations, then had invitations from some cool people and…HATE yaari!
By: safaneh on July 15, 2008
at 10:00 am
Oh…that was Very good to know…i know it may, and will sound childish, but hey! your complaint was just So very fun!:D
By: farbod on July 18, 2008
at 11:38 pm
Everyone,
Are you all going to complain or are you going to DO SOMETHING?
Yaari’s practices are not just unethical they are ILLEGAL.
They contravene the U.S. CAN-SPAM Act.
http://www.ftc.gov/bcp/conline/pubs/buspubs/canspam.shtm
1) Go to the FTC page http://www.ftc.gov/spam/
Do you know the name of the company (Yes) (hit next)
2) Click on “File a Complaint” (on the left column).
It’s a bit slow so be patient.
3) Click on “FTC Complaint Assistant” (On the right)
4) Is your complaint concerning identity theft – NO (hit next)
5) Dissatisfaction with other Business Practices (hit next)
6) Select “Internet” and “Other Internet Practices” (hit next)
7) I have a complaint about my options (or lack of) for protecthing my privacy online. (you can also select option 1 if you have children in your email list). (hit next).
For the company details enter http://www.yaari.com. You can use abuse@yaari.com or Prerna@yaari.com for the email. (Just put zero dollars).
For Step 5, I put the following in the additional info
“This company is a social networking site. They contacted me by sending an invitation that impersonated the email identity of someone known to me. After signing up on their site http://www.yaari.com I found out that they take all of the addresses from my email address book and send invitation emails to each contact that claim to be from me. I believe that this practice contravenes the U.S. CAN-SPAM Act.”
– Please don’t just grumble. Make a difference: File a complaint with the FTC.
Tim
By: Tim on July 26, 2008
at 9:28 pm
Well, I’m happy that I read this. I ignored allthe invites from Yarii as I know most of people just follow the steps and end up in spamming all friends. But, i was getting curious cause I was getting invitations from so many people.
By: Ali on July 31, 2008
at 11:02 pm
Hi, I have a question: I signed up with Yaari.com but did not enter my email address and password. I did everything up till that point. I signed up with an email address, I created a password, I put my city, all that information, but that’s it. Now I want to deactivate my account but cannot. There is no option to deactive on the account page. I feel very stuck! I don’t know if I’m susceptible to the same address book spam as those who did type in their already registered email and password on that page. Do you have any thoughts? Thanks so much. Jenn.
By: Jenn on August 23, 2008
at 5:47 am
Jenn, you don’t have to worry about spam because they can only access your address book if you give them the password to your email account. But about your account on Yaari, I don’t think you actually have one since you (fortunately) did not complete the process.
By: Mohammad Keyhani on August 23, 2008
at 9:19 pm
Holy shit…. I got an invite from one of my very good friend and just logged on to register to yaari but fortunatley i have an habbit of reading different articles about any website before i register.. i am fortunate to have saved my contact form the unethical abuse form yaari.com… Thanks guys
By: javed on September 2, 2008
at 4:44 pm
I got sucked in by these bastards too. If you’re upset about this, you can send them an email at:
prerna@yaari.com
parag@yaari.com
In addition, Parag Chordia is a professor at Georgia Tech (I wonder how they feel about his side job?) and you can email him at his Georgia Tech address:
ppc@gatech.edu
parag.chordia@coa.gatech.edu
His home page is paragchordia.com
Then you can file a complaint at the FTC:
http://www.ftc.gov/spam/
And the Better Business Bureau:
atlanta.bbb.org
By: Spammed by Prerna on October 9, 2008
at 2:45 pm
Hi,
I went directlt to the CEO and got following response. She never admitted any guilt or tried to change their sneaky policies.
They are scumbags and destined to fail.
From: Prerna Gupta
To: rgarg_1@yahoo.com
Sent: Wednesday, January 21, 2009 9:11:33 PM
Subject: Explanation from Yaari
Dear Rajesh,
I just read the message you left me on Yaari. Please accept my sincere apologies for any miscommunication regarding our process. We have deleted your contacts from our databases, so they should receive no further emails from us. I would be happy to send an apology email to your friends, if you will pleas send me a csv list of the email addresses you would like me to contact.
Best,
Prerna
–
Prerna Gupta
Chief Executive Officer
Yaari.com
By: Rajesh Garg on January 25, 2009
at 6:58 pm
I have also been embarassed by this site. Pl remove all my contact on Yaari.
By: Savithri on February 6, 2009
at 3:05 pm
same experience. Now I’ve got Prerna trying to tell me that everythings ok, Im just an idiot, and I need to remove the comment by “spammed by Prerna”. These guys just don’t give up. If only they were as focused on good customer service rather than trying to cover up bad.
By: renny on February 15, 2009
at 9:36 pm
I knew it from the very biginning, as the website lookd so childish. but got trapped when recieved invitation from my family…never thought that it can be posted by some unethical website..
.Who ever you guys are yaari.com should stop doing what htey intend to do STOP
By: wajda on February 24, 2009
at 1:05 pm
Dear Mohammad
I have the same issue as Jenn does. But the creepy thing is that i am able to login to the yaari account with my user name and password. Could you please guide us the process of deleting / de-activatingt he yaari account?
By: Balaji on February 27, 2009
at 8:51 am
Hurray…..I removed my account…:) Maybe we shud be able to generate a link where we could check the genuinity of a any site. Would be wonderful
By: Balaji on February 27, 2009
at 9:05 am
Balaji, I don’t know what you mean by “genuinity” and how we could check it. But I do agree that there should be consumer watchdog organizations that provide reviews of social networking sites.
By: Mohammad Keyhani on February 27, 2009
at 11:48 am
Moh, Every Company has a rating, which might be done by taking surveys of these websites from then users. Like Yaari, there might be sites which we are unaware of. We should have a common site (like a blog) where we are able to see the see the users feedback / opinion on different sites. All those who really know how to use such sites, am sure, will pin their views in it.
By: Balaji on February 27, 2009
at 2:56 pm
could anyone tell me how can i delete yaari account
By: Abdul on March 17, 2009
at 1:48 am
I will personally e-mail your contacts & apologize to them if that is what you all want.
However, keep in mind that you willingly uploaded your contacts to my website w/out reading the fine print.
For that, I have no apologies..I apologize if you are naive & unthorough in your affairs. Your loved ones must have plenty of complaints about you all. But, ahhhh anyway this shouldn’t be about disparaging you. I will personally go through the extra step of e-mailing your contacts directly.
Have a Great day everyone!
Sincerely,
Prerna
CEO of Yaari
Prerna@Yaari.com
By: Prerna Gupta on March 26, 2009
at 9:48 am
I never thought anyone clicked on those links included in the emails. I mean, how dumb can you get? You are clicking a link sent by a “social” networking site that you have no idea about!
Suggestion: When you get an email from an unknown source – especially an invitation to join something new. *Always* google the website before clicking. A few seconds will save you hours of pain later.
Prerna: You just don’t get it, you dumb-f**king-b*tch. Do you? Blaming your users for not reading the fine print. What-the-f**k is wrong with you? Is that how you treat your users? Which asinine business school spat you out from their ass? Just so you know, each and every invitation from yarri, that lands in my inbox, is marked as spam. Have you ever though about the long term effects of enough users marking-as-spam emails from yaari.com? But then again, I don’t think are are the ones with long term thinking – given your business practices. I hope you are making enough money to make it worth rotting in hell. You f**king bast*rds.
I guess I am the minority whose friends are intelligent enough not to fall for such things…
PS: The quickest thing you can do to help society, if to mark emails from yaari as spam.
By: Ajay on March 28, 2009
at 6:48 am
[...] For the down low, just read this link. [...]
By: jelas.info » Yaari = evil conjob!! on April 21, 2009
at 11:59 pm
Actually, no, Legally, what Yaari did can be construed as unconscionable – that is, a term that no reasonable person would accept (see Lloyd’s v Bundy).
And a contract isn’t sufficient to protect Yaari from claims of tort.
By: rajanr on April 22, 2009
at 12:21 am
I am the same. As with every other social networking site, I decided to complete the process as one of my professors from college was the marked sender. So, naturally enough I went along with it as I did with Bebo, MySpace and Facebook. Immediately after completing the process, I began getting e-mail back from the site. One of them found there way to my work e-mail which alarmed me. So, I immediately de-activated my account. The questions is, will I (or any of my personal contacts) continue receiving e-mails if my account was de-activated?
By: Patrick on April 22, 2009
at 4:21 am
Patrick I think they send out all the emails they are going to send out at once when you first join. You may stop getting notification emails after you deactivate your account but an invitation in your name has already been sent to everyone in your address book. Since you probably had your own work e-mail in your address book, that might be how the email got there. Or maybe someone else who had your work email in their address book joined Yaari.
By: Mohammad Keyhani on April 22, 2009
at 9:15 pm
but HOW did u delete it??
By: sonia on November 28, 2009
at 12:04 pm
[...] on the Yaari.com Scam To date, the most popular post on this blog has been the true story of how I got abused by yaari.com. Yesterday, the number of visitors to this post hit a record peak after a much more popular blog [...]
By: Update on the Yaari.com Scam « The best way to have a good idea… on April 22, 2009
at 11:57 pm
Dear friend,
Though i received emails from friend about this “Yaari”…but luckily i was aved the trouble thanks to my freind immediate followup email. Anyways..I would like to suggest you to start a BOYCOTT yaari.com website….lets hit ‘em back with CONSUMER power…All those who read these lines and have been (or know a friend who has been) cheated by this website must help to spread the message of BOYCOTT of yaari.com…
Regards
sAm
By: sAm on April 23, 2009
at 12:15 am
Why start a specific site when the whole internet is yours to express yourself in? Just write a blog post! In my opinion, hundreds of blog posts are actually much more powerful than hundreds of viewers or commentators on one site.
By: Mohammad Keyhani on April 23, 2009
at 12:19 am
Well, sorry, can’t be bothered to read all those comments, but clearly you’re one sorry excuse for an academic (but happily, you’re not alone – in fact, far from it.) Grad school? Must be in business, eh? Nice to know that you got a taste of your own medicine. And maybe start reading your ToS in the future…
By: cafu zo on April 23, 2009
at 5:46 am
hi all keep as is
By: karthik.s on May 15, 2009
at 5:53 am
Buddy…all you needed to do was create a fake ID to check things out and not go through so much of emotional trauma and write about how it violated your comfort zone…..
And about the site…there are so many social networking sites….what were these guys thinking????
By: Navkirat on May 21, 2009
at 7:05 am
I had no reason to believe it was going to be so horrible as to require a fake ID. I was caught off guard.
By: Mohammad Keyhani on May 22, 2009
at 10:07 am
Hi All,
Can anybody help me delete this account on Yaari It has been very embarrasssing
Regards,
Kanchan
By: Kanchan on May 31, 2009
at 6:47 am
LOVE KARE GA MUJE
By: SONA PATEL on August 24, 2009
at 12:59 am
I just landed here through Google curious to know what happened to the so called STARTUP called Yaari.com [oh it was a startup
]
Nothing more to add to the fire. I refrained myself from creating an account there simply diverting every invitation to the famous SPAM folder. Previously, at least their HomePage was good but when I check it now; it’s just like a porn site..If you haven’t checked it, I recommend atleast open it once….
The point is that such kind of crappy sites[or STARTUPS...was it really a startup
] spoil the ecosystem…
The worst part is even though they made a crap product, they got the publicity
DO CHECK THE SITE ONCE !!!!
-Himanshu Sheth.
By: Himanshu Sheth on September 30, 2009
at 2:07 pm
[...] June 13, 2009 in social mediaTags: policy I’ve been pondering about the risks to privacy involved in using social media. Here is one I hadn’t come across before, about really poor practices of a pratform called Yaari. [...]
By: Dangers of social media « social media in education on November 14, 2009
at 6:25 pm
I had a similar complaint from a friend last year. While I am not attracted to social networking sites, I decided to investigate. And then sent the following email to Prerna.
Yaari.com complaint
From: Rakesh Sharma
Sent: Sun 12/28/08 7:25 PM
To: feedback@yaari.com
Prerna -
I was investigating your website after complaints from a couple of friends.
On Sign Up, your website takes a user to a “Verify” page where it asks for the user’s hotmail/gmail password (which it should not). If a gullible users enters the password, your website sends out emails to everyone from the user’s address book, even if he doesn’t select any. (**none of the check boxes are checked**). In other words, you basically spam.
Your application design sucks and more than that, your shoddy work ethics. If you are based in the US, it is a matter of time before you are sued, unless you get your act together. And please don’t bother to respond with “Sorry, we were having application issues”.
In utter disgust,
Rakesh
By: Rakesh Sharma on November 18, 2009
at 5:59 pm
how to delete the yaari account? i don’t seem to find the way out of this mess.. someone pls HELP!!!!
By: sonia on November 28, 2009
at 12:01 pm